Mother’s Day is held on the second Sunday of May and is one of the most important dates honoring women. The holiday was started through the work of just one woman, Anna Jarvis, who campaigned tirelessly for several years to have moms recognized. In 1908, the first official Mother’s Day celebration was held, with women recognized in the United States, Canada and Mexico.
Today, Mother’s Day has spread throughout much of the world although the date varies from country to country. In Norway, the second Sunday in February belongs to mom. In Ireland and the United Kingdom, the holiday shifts as it is always lands on the fourth Sunday in Lent. Costa Rica, Argentina, Russia and Panama are among the countries honoring mothers during the waning months of the year.
If you’re a small business owner, tying in your promotions to help children honor their mothers should be an important part of your business planning. By offering services and gifts that mothers want, you can provide a way for families to express their appreciation as they remember mom.
Floral Expressions – Flowers are a natural gift to give to mother and in springtime the choices are as expansive as they are desirable. Roses, daisies and orchids are holiday favorites, but belladonna lily, gerberas and primrose make for a different, but special gift. Even if your business doesn’t handle flowers, you can provide “supporting” items including glass vases, garden tools and pots and planters. Dried flower arrangements or floral prints are some other options.
Food Service – Restaurants are packed on Mother’s Day, but not every mother wants to eat out. This gives other businesses an opportunity to come alongside families and provide a special meal or the fixings to make one. Caterers can deliver everything right to the home and take-out restaurants may offer exemplary dining options on the go. Other retailers can provide gift cards for cooking lessons, meals on the go and for kitchen ware.
Personal Care – Pampering mom goes beyond one special day of the year. On Mother’s Day, she wants to spend time with her children. Beyond her special day you can be there to supply nail treatments, facials, hair care, skin treatment, dental care, massages and more. If personal care is not your “thing” you can still carry those items she can have in her home including facial scrubs, perfumes, beauty kits and an electric massager.
Business Options – For busy mothers, having someone take up the slack so that they can do what they want is important these days. On Mother’s Day she won’t be thinking about cleaning the house, walking the dog or picking up the family’s cleaning, services you can offer to ease her load at any time of the year. Food delivery services, landscapers, babysitters, tutors and transportation providers can help ease mom’s busy schedule and give her the rest and relaxation she deserves.
As a consumer, your choice of retailer can vary from the local gift shop to the online retailer. Consider Groupon specials, offering one time deals at prices 50 percent off or more from advertised rates.
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