How You Can Use Social Media To Make Money

How You Can Use Social Media To Make Money
  • Opening Intro -

    According to Statista, approximately 82% of Americans are on social media platforms.

    This provides a potential virtual market with over 229 million customers in the U.S. alone.


Moreover, people spend an average of 145 minutes on social media daily. This means that there is a ready market for whatever product or service you wish to sell.

So, are you an entrepreneur or creative seeking to take advantage of this growing virtual market and make money in the process? If so, here’s what you need to do:

Market Your Company

As a business owner, one of your greatest tasks might be how to reach new customers while retaining the existing ones. There are several ways to use social media to make your company profitable. Some of the best ones include:

  • a) Start a loyalty program

    You could be having an online presence already; it might be an online shop or a website. Through a loyalty program, you can use this platform to catch and retain the attention of your existing customers.

    A loyalty program is a drive to retaining existing customers through discounts, vouchers, or presents. Having loyal customers means having a consistent market base.

    With your loyal customers, you have people who can advertise your business through word-of-mouth referrals. This can lead to a higher buying power and more money for you.

  • b) Utilize influencer services

    Kicking off a marketing campaign through traditional media, like magazines, may not get you the cut you want. However, partnering with social media influencers for a marketing campaign can get you more sales and money. While you have to pay these influencers in premiums or commissions, the return for this investment can be high.

    For your company to gain from social media, you should look to make better partnerships. For example, you could get a third-party partnership marketing cloud.

    Such a service provider can help you recruit, pay, track, and engage all your marketing partners, enabling you to spend on legitimate partners and make better future marketing decisions.

Become an influencer

If you have a blog that you run for fun or maybe as a side job, then you could be on your way to making good money from it.

  • a) Join a marketing campaign

    Many companies are seeking third-party marketing services to promote their advertising campaigns. As a blogger or vlogger, you can take advantage of such opportunities to make money.

    As a marketer for these companies, you can either host their tagged links on your page or feature branded integrations. You could make good money from marketing affiliate products. These might either be in commissions for each purchase made through the links or for viewership.

  • b) Turn your platform into an online shop

    While selling companies through advertising is a good idea, you can also market your products to your fan base. Selling tailored products to loyal fans could be an excellent way to start that business you have been thinking about. You are more likely to reach out to your fan base more successfully than you would a foreign market.

  • c) Sell your social managing skills

    If you have managed to run your social media pages successfully, you can sell your talent to growing companies. You could use your experience to help growing companies set up a successful online presence and get paid.

    Lastly, to get the most from your existing social pages, you need to focus on building your platform. There are several tools that you could use to make your videos and writing more creative and engaging. These include video enhancers and web builders.

Become a Creative

Creatives make up a huge part of the self-employed population. If you are optimistic about your talents and are really good at something, then you need to take social media into serious consideration.

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To market your talent, the first thing you should do is join a highly rewarding platform. For instance, while Pinterest is a good platform for promoting art and photography, other social platforms, like Instagram, could be more rewarding.

While being self-employed and marketing your products might be fun and fulfilling, make sure you focus on quality. For instance, posting a clear photo of your products or showcasing your talents in high-quality videos gives your products a level of seriousness. That could attract more customers.

With the market slowly shifting into the online space, you can take advantage of that trend to profit. Whether you are an influencer, business owner, or creative, the tips above may be all you need to succeed.

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