Why Social Media Can Have a Major Impact on Your Business

Why Social Media Can Have a Major Impact on Your Business
  • Opening Intro -

    Social media is a necessity for businesses these days. It's difficult to succeed without having an active online presence. If you're not engaging in social media, you're doing your company a disservice.


It’s become common for people to follow brands online. There are so many ways your business can leverage this type of connection and visibility. Keep reading to learn more about the benefits of social media for your business.

Brand Awareness

Platforms like Twitter, Instagram, and Facebook aren’t just for the big-name brands. Users of these sites follow all sorts of brands that catch their eye and are relevant to their interests. Using targeted marketing, you can be seen by people who are looking for your products and services.

You have to go where your audience is if you want them to discover you. Some demographic research can help you find out which social media sites your ideal customers are using.

Relationship Building

Social media allows you to show your brand’s personal side and to build relationships. It gives you a place to make connections by engaging with people who could become repeat customers. In order to make that first purchase, many consumers need to feel a personal connection. They want to have a reason to trust you.

Don’t be afraid to show off your brand’s personality. Stay on message and remain true to your vibe. If your business is more casual, you might want to learn how to make a meme surrounding your industry or current events.

People love memes because they’re usually relatable and fun. A business with a more sophisticated or serious feel might want to choose another way to connect, such as demonstrating yourself as a thought leader.


Social media offers an ideal way for businesses to present themselves as experts in their field. Share industry reports, journal articles, or your own work to let your audience know you’re on top of things in your field.

People seek knowledge, and they look to leaders for answers. Demonstrating your expertise is a great way to gain the trust that leads to relationships and connections.


If you want to move your business forward with social media, you need to have a strategy. You shouldn’t be aiming to reach everyone. Instead, you want a targeted audience who will most appreciate what you have to offer.

Following relevant hashtags and following users who are engaged with those topics is a good watch to be sure you’re reaching the right people. It’s also a good idea to see who is engaged with your competitors and try to connect with those folks.

Targeting your audience allows you to get your offerings in front of the most relevant audience. These platforms are far better in this area than broader methods like TV or print ads.


Social media can also give you insights you’d never find through other mediums. You can gain a bird’s eye view of what your potential customers are talking about and what they want. Social platforms also let you spy on your competition.


Pay attention to what’s working for them and find holes in their offerings. Finding ways to improve upon what your competitors are doing can increase your following, leading to an increase in potential sales.


All of the above strategies can contribute to an eventual increase in sales, which is the ultimate goal of every business. When you build an engaged audience on social media, these folks will probably visit your website. Increasing website traffic generates leads. It ups your chances of making sales.

When visitors come to your site, they can then choose to opt-in to your mailing list. This is yet another way to keep your brand in front of potential buyers. Social media is an essential piece of any sales funnel.

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It’s an avenue for a promotion that encourages users to discover who your company is and what you can do for them. Once they see this, they’re more apt to buy.

These are merely some of the most common benefits of social media for business. The impact online sites like Twitter, Facebook, and Instagram can offer you extend even further. Once you establish a presence on the platforms your ideal customers are using, your opportunities will expand.

Image Credit: why social media by envato.com

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