Why Digital Marketing Matters for Small Business (SMEs)

Why Digital Marketing Matters for Small Business (SMEs)
  • Opening Intro -

    Digital marketing is the collective term that is used to define the quantifiable, targeted as well as interactive marketing of goods and services by means of digital technologies to gather and make leads into consumers and also retain them.

    The main objective is to promote brands, engage with customers, increase sales and build preference through different digital marketing strategies.


Digital marketing encompasses any marketing attempt to send a message from a business or company as the source to be received by the customer, through platforms provided by the internet. The growing technology is exposing the entire world of possibilities that were previously not available both consumers and marketers. International e-commerce and online marketing are quickly evolving with more and more consumers turning to their nearest gadget rather than heading to the nearest store.

Digital marketing involves activities such as content marketing, SEO-Search Engine Optimization, content automation, search engine marketing (SEM), marketing in social media and optimization (Facebook, twitter, instagram) campaign marketing, and email direct marketing. It may also extend to off the internet platforms that provide digital media like mobile phone SMS and MMS.

So one would ask…

Why digital marketing?

For small business, digital marketing is a much more affordable marketing strategy than the traditional methods. For instance, for social media campaigns you just need a Facebook account and a page which is free to open, internet where companies have affordable plans, and a digital gadget which are becoming cheaper by the day. This then makes you transmit marketing messages to a wide range of consumers, making it cheaper than a TV ad or print media.

Digital Marketing Trends Of 2015-2016

Another reason why, is monitoring the results. Through digital it is rather easy to quickly view consumer response measuring the success of the marketing campaign in real time. It is both easy and also relatively cheap.

One of the strongest reasons for digital marketing that a small business owner should know is growth of e-commerce. It has been documented in the UK that 82% of UK adults –according to National Statistics Office – logged on online in their first quarter of 2014. Therefore, approximately 40 million people in the UK get their information from the internet. This guarantees the business owner a potential audience of millions every time they communicate using the digital media platforms.

Digital marketing strategies are quickly becoming prevalent and most businesses, even big companies are incorporating digital marketing in their strategies and setting out budgets. Therefore, small businesses should embrace digital media strategies, and faster, as traditional marketing methods are slowly being phased out and being ineffective.

This is an eye opener for many business startups and I’m sure your friends would appreciate to read it through social media. Share this via Facebook, Twitter, Instagram and you might save someones business.


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