Offline Marketing Techniques for Your Online Business

Offline Marketing Techniques for Your Online Business
  • Opening Intro -

    You are probably aware that the best marketing strategy for your business is to combine online and offline techniques.


If you have already set up your social media pages, dealt with your SEO, and are constantly putting out original content, it’s time to focus on the traditional approach to marketing. Here are some of the best offline ways to promote your online business.

Direct mail

While you should definitely not give up on email marketing, it’s best to combine it with direct mail. You should come up with a tempting offer which will encourage the people who receive the mail to visit your website. Moreover, these printed materials will probably lie around their house for a while, and the more often people see them, the more they will want to check out your business. Seeing as how a lot of paper is used for this, you should opt for recycled paper.

Cold calling

This strategy is quite cheap and straightforward. When it comes to cold calling, you should have polite and friendly staff members that have excellent people skills.

Provide them with a script or some guidelines for how to present your products to the people they call. Make sure they mention your website and they can even offer a promo code to the potential clients.

A discount will make them more likely to check out the site. Some people might be rude, but there will also be those who are willing to listen to your offer, so make the most of it.

Printed materials

Printed materials will probably never go out of fashion. They provide you with many different options and opportunities.

For example, you can print out flyers and brochures. These can be put into people’s mailboxes or handed out in the street. If you make it original and eye-catching, people are bound to take a look. Make sure your website address is visible.

On the other hand, you can also print your name, logo and website on mugs, keychains and thumb drives as well as on umbrellas, caps and T-shirts. All the items that can be worn serve as great promotional tools, as people who wear them sometimes do not even realize how much they are helping your business.

Guerrilla marketing

When it comes it guerrilla marketing, you have to think outside of the box. This way of advertising can be quite cost-efficient. For instance, you can leave cryptic messages all over town or hang posters and sticky notes with your website to attract visitors.

You can put chalk ads on the sidewalk or leave bookmarks with your logo in libraries and coffee shops. You can take it up a notch and organize some stunts and events. If you’re having trouble finding the right approach, you can look at other companies for inspiration.

Pop-up shops

In case you have no physical store or office, you can make a temporary one. Quite often, people decide against making an online purchase because they cannot see the product up-close; opening a pop-up shop can allow your potential customers to do just that. You can introduce them to your business and show them the quality of your products. That way, they will know what to expect and will be persuaded to buy from your website.

Trade shows

A similar approach to pop-up shops is taking part in trade shows. There, you will have the chance to meet other people and businesses in your niche, which is a great opportunity if you are a B2B company. You can find both partners and customers at these events.

Make sure you have business cards printed and hand them out to people you talk to. Moreover, display your brochures in a steel magazine holder as that will allow people to just take one and familiarize themselves with your company later on by visiting your website.

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Share your expertise

Having a blog where you regularly post creative articles is great, but you should know that you can also do this offline. Contact some magazines that are popular in your niche and see whether they are interested in publishing any of your articles. This might even lead to you getting invited to speak at various events. Sharing your story and experience is an amazing way to spread your message and promote your business.

As with most things, there is no one-size-fits-all solution when it comes to marketing. You have to see which of these is the most suitable for your business. If you see that it is not working as you wanted it to, try something else. You are bound to find an approach that works for you. Good luck.

Mike is an Australian IT support professional. He’s working with companies that outsource their IT maintenance. He often writes about technology, business and marketing and is a regular contributor on several sites.

Image Credit: Pixabay

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