Here is how social media is helping the finance industry.
Connecting with audience
Social media platforms like Facebook, Twitter, and LinkedIn, are powerful financial tools if used well. If you are a financial advisor, and you have been avoiding these sites, then you need to start using them by posting helpful content related to your industry. It can help you to connect with your customers and also assist them to know the actual person behind your business.
The social networks like Twitter have made it easier for financial experts to learn more about other financial products in different ways that did not exist before. You can search Facebook or Twitter to know what others in your industry think about a particular investment product.
Easy access to financial information
Unlike early days when you had to find a tutor to ask your financial questions, these days it is easy for you to access information that you want. You can ask your friends on LinkedIn or Twitter on the topic you want to know, and you can as well find others who are researching the subject online.
In this modern world, you don’t need to chat with your friends at the office for you to find a financial analyst. Technology has made it easy since you can find all the information regarding them including their work history. Sometimes he might be one of your connections on LinkedIn, or you are following him on Twitter, and this makes it easy for the both of you to have a private online conversation and seek the advice you need without incurring unnecessary expenses like traveling.
Monitoring social mentions
Most people tend to talk about the products they use on Twitter, Facebook, and LinkedIn. These networks have become natural places to provide customer service. Organizations use these sites to monitor both the positive and the negative responses from clients and take immediate actions. It helps a company to develop strong relationships with customers or investors and a good reputation for their financial business.
Financial companies need to improve their reputation as they are mostly affected by disasters and thus there is a need for the financial industry to understand that social media is not only for creating awareness of brands for specific companies but can empower them and bring in more investors.
If you know how to use Twitter, Facebook, and LinkedIn, then share this post widely with your friends, connections, and fans so as to help them know how social media is promoting the finance industry and other sectors as well.
- Jason McDonald Ph.D.
- Publisher: CreateSpace Independent Publishing Platform
- Edition no. 0 (10/17/2016)
- Ray Higdon, Jessica Higdon
- Publisher: Success In 100 Pages
- Paperback: 114 pages
Last update on 2020-03-19 / Affiliate links / Images from Amazon Product Advertising API
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