If you’re a homeowner working with a real estate agent to sell your home, there are some things you can do make your open house successful, perhaps netting one or more offers. An open house is one of several ways to market your home, but it doesn’t always yield a buyer. By thinking creatively, you can attract visitors to your home including potential buyers.
1. Advertise — Is the realtor’s website updated and easy to access? Is your home featured on popular multiple listing websites such as Realtor.com? Besides placing the customary open house signs out front, you want web savvy home buyers to find your home. Consider creating your own website chock full of tips about your home, how to find it, and information about your open house.
2. Curb Appeal — The first thing buyers see when they pull up to your home is the front of your house. You’ll want to maximize its curb appeal in order to get people to come inside. What sort of hook can you use to bring people in? A fresh bed of flowers? A newly painted front door? If you’re trying to attract families to your home rent a blow up slide, place it on the front lawn, and let the parents see the inside of your home while you entertain their children outside.
3. Staging — Once open house visitors enter your home what will they see? Remove clutter: take out an extra chair, empty the magazine rack, clear counters, swap out a controversial or huge painting, and make it easy for people to move about your home, taking in everything. Clean all surfaces, carpeting, drapes, and tidy up beds. Bake cookies just before the open house begins, allowing the smell to permeate every room. Of course, have your realtor offer them to visitors.
4. Garage Sale — Why not hold a garage sale the morning of your open house? You’ll attract a lot of foot traffic including people who might be interested in buying more than the items you have on display. Have flyers and cards available to hand out; mention the open house to your garage sale visitors and ask them to spread the word.
5. Knock on Doors — A day or two before your open house, knock on doors in your area to explain to your neighbors that you’re planning to have an open house. They may know of someone who would like to move into the neighborhood and can spread the word. Leave behind door hangers with information about your open house if people are not home.
Tips
Communicate with your real estate agent if you believe that the time and/or date of the open house isn’t a good time to sell your home. Hold succeeding open houses if necessary, fine tuning marketing, curb appeal, and staging as necessary.
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