However, simply having a website and the organic traffic that comes with is no longer enough in the ever competitive business world. Businesses need to venture into the world of internet and online marketing, in addition to the traditional marketing strategies. Pay-per-click marketing is one such form of internet marketing that guarantees increased traffic and sales if done properly.
Launching a PPC Marketing Campaign
Internet marketing campaigns can supplement whatever traffic businesses get from organic streams such a search engine marketing (SEM), referrals and social media sharing. Executed properly, paid traffic originating from an online marketing campaign can bolster a brands visibility, increase sales and improve revenue.
To launch and execute a successful form of online marketing campaign commonly known as pay-per-click marketing, one needs to pay the utmost attention to the data and statistics coming from the ad campaign. It shouldn’t matter whether you are doing e-mail marketing, social media marketing, or search engine marketing, performance-tracking tools like Adwatcher.com should be able to monitor the metrics of your campaigns on all platforms easily and compare their performances to allow you to see which works and which doesn’t.
Return on Investment
Monitoring is particularly useful to those with multiple campaigns on multiple platforms. With a user-friendly interface, one can easily and conveniently monitor the performance of various ad streams on one single interface and receive automated detailed periodic reports. It helps a company find out which ads are worth keeping and which ones aren’t performing as well so that you can work out whether you need to modify a campaign or stop it completely.
A successful pay-per-click (PPC) marketing campaign is one which the business or the owner gets a good return on investment. When you place a PPC advert and put your money on it, there is always a goal you intend to achieve. It may be getting revenue and bringing traffic to your site, improving subscriptions on your site and if you are successfully converting the increased traffic into product sales.
To have a successful online campaign, you need to know your metrics. One of the most important indicative metrics is the cost-per-click, often abbreviated as CPC. This metric will tell you how much you are spending to get one click on your ad. CPC is what you pay for each ad and each potential customer you reach. Therefore, the higher it is, the fewer traffic to your site for a given budget. A lower CPC implies that you will reach more people for a given amount of money.
Performance-monitoring tools will also help you find out which keywords work best for your given ads and PPC campaign. From this information, you can then customize your ad copy to be relevant to your target market and earn a higher Google quality rate, and, as a result, lower your CPC. This will, in turn, maximizes the traffic you get for your money.
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Last update on 2019-05-31 / Affiliate links / Images from Amazon Product Advertising API