How to Make Your Startup More Attractive to Investors

How to Make Your Startup More Attractive to Investors
  • Opening Intro -

    One of the biggest problems business owners face is funding their endeavors.

    Finding investors is always a good idea, but attracting entrepreneurs who will be ready to invest in your startup is never as easy as it seems.


There are plenty of startups in every industry out there and you simply have to stand out in the crowd. Therefore, it’s up to you to make sure investors find your idea as appealing as possible. Listed below are 4 tips that are guaranteed to help.

Show Your Results

Even though every big project requires funds you probably don’t possess, there are still things you can do in order to impress potential investors. This means that you should tackle small tasks seriously and try to accomplish them without straining your budget. This way, you will show the investors your business can do the same (or even better) on a larger scale. Take a look at it this way – when buying a home, you will always want to be presented with a model in order to see what the end result will be like. The same rule applies when it comes to investing in startups and you should always aim at showing the investors they’re making the right move.

Business Results

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Look for a Co-Founder

It’s always assumed that having a co-founder means both parties are contributing financially to the startup. Still, this doesn’t always have to be the case and you can look for a partner who’s going to help your startup with their reputation and contact network. These are usually companies that have already made a name in the industry and are looking for new ways to promote their brand. Sometimes, just having a well-known business partner can be enough to persuade someone to invest in your startup. Just bear in mind that some of the companies that will want to invest in your startup will want to have a say in how your business is being run.

Invest Your Own Money

Nobody will be prepared to invest in your business if you’re not ready to do the same. In fact, most potential investors will want to know how much money you and your partners have invested in your startup, so they can get a better picture of how you’re running your business. Of course, this doesn’t mean you should invest everything you have, but adding small cash injections from time to time is always recommended. And even though sometimes big risks can bring in the most reward, the majority of investors are looking for business owners who are level-headed when it comes to running their business.

Business Finance

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Make Sure Your Books are Clean

No matter who is investing in your business, they will always want to take a look at your books before they make a formal commitment. When you take into consideration that they will be entrusting you with their money, it’s obvious they will want to see who they are doing business with. This being said, it’s advisable you have an expert to deal with the accounting for you. Your taxes are something you should put some extra focus on. Experts at companies such as Pherrus can come up with a tax plan for you and help you clean your books before you start talking to potential investors.

Follow all of these tips and finding someone who will be ready to help your business out shouldn’t be too difficult. And with the funds they provide, your business will be able to grow and join the big league.

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Last update on 2020-03-19 / Affiliate links / Images from Amazon Product Advertising API


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Categories: Business Management

About Author

Dan Radak

Dan Radak is a web hosting security professional with ten years of experience. He is a coauthor on several websites and regular contributor to BizzMark Blog. Currently, he is working with a number of companies in the field of online security, closely collaborating with a couple of e-commerce companies.