How to Find, Win New Customers

How to Find, Win New Customers
  • Opening Intro -

    Every business should welcome new customers, the life blood of any successful enterprise.


However, you are busy managing your day to day operations and have little time to solicit new business. Despite your busyness, there are ways that you can find and win new customers, people that can invigorate your business and bolster your bottom line.

New Customers

1. Ask your customers. Referrals from your current customers can be the best way to spread the word about what you do. For instance, if you run a plumbing business, you can ask your customers to refer their neighbors to you. Provide business cards for your happy customers; offer an incentive for successful referrals.

2. Talk with your suppliers. Your suppliers may already be your customers, but if not, ask for their business. For example, if you manage an office cleaning company and you have a supplier that maintains your computer equipment, ask to clean their office. Mutual accounts can help lift all boats provided that each one has their boat in the water.

3. Meet your neighboring businesses. You are new to the mall and most of the other businesses present are not your direct competitors. What they may be are potential customers. If you run a restaurant, take coupons with you as you go from store to store to introduce yourself. Mall management can help here too by announcing your business and encouraging other retailers to stop by.

4. Join a business association. Not every retailer can afford to join the Chamber of Commerce, but do join if your finances allow it. You might also consider joining a local networking group such as Business Network International to meet other business owners in your area. Keep in mind that weekly attendance is mandatory and you will typically need to be at meetings first thing in the morning. Bring plenty of business cards with you.

5. Sponsor an event. Chances are there is a community event that is important to you. Perhaps you want to support the arts. Maybe you are concerned about crime in your area. Or, a family member or friend may be battling cancer. When a local group holds an event, they will be looking for sponsors. Offer your backing and your company’s name will appear everywhere — on banners, on fliers and online. Draw attention to a good cause and you will have attention drawn to yourself.

6. Get social. Every business, large or small, must have a presence online. You already have a website and you keep it updated with useful information. You may also participate on social media sites, but is your presence a strong one? Evaluate your participation on four sites: Facebook, Twitter, Google Plus and LinkedIn. The information you offer on these sites should be accurate and up to date. Make a point of updating your information at least three times weekly.

Moving Forward

Use a combination of strategies to reach new customers. Never settle for the customer base you have and certainly do not take your existing customers for granted. Indeed, you should reward customer loyalty as well, providing perks and discounts for those people that patronize you regularly.

See AlsoHow to Find Advertisers for Your Small Business Website


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Categories: Business Services

About Author

Matthew C. Keegan

Matt Keegan is a freelance writer and editor as well as publisher of "Matt's Musings", his personal blog. Matt covers campus, consumer, business and financial topics on various websites and blogs, and has been published in the "Houston Chronicle", "Sam's Club Magazine" and "Wisconsin Golfer".