No matter your specific profession or industry, or overall career accomplishments, this little piece of paper could end up changing your life in a matter of seconds.
Anyone can create and design their own business cards to be printed, but it takes tact and skill to create an effective one. A good business card illuminates your best possible image—an image of professionalism and credibility.
While business these days has gone digital, old-school business cards still matter, as they’re personal and project an instant impression of your brand. Here are the steps for designing a business card to get you started.
Choose Desired Shape and Size
Keep major logistics in mind as you begin designing your business card. The basic shape is easily identifiable as a rectangle. People often choose to flip from horizontal to vertical.
Standard sizes of cards vary depending on your country and continent. In North America, the standard size of a business card is 3.5 x 2 in., but it’s not a rule that’s set-in stone. However, consider how size impacts other factors, such as the trim line and safety line when cut.
Think Up Any Logos, Graphics, and Text
Out of the multiple steps for designing a business card, designing visual content on the blank slate of the card is top priority. Think of content as both a challenge to intrigue people, as well as an opportunity to invite them to do business with you.
Focus on what makes you different from others and draw inspiration from there. Remember first and foremost that you have two sides of the card to utilize—that’s twice the possible impact.
Decide if text should be on one side and graphics on the other, or if you’d like a mixture. What should be center stage as your brand’s identity?
Attach your business logo, add tiny useful graphics and vibrant colors, or use minimalism to stand out with simplicity. When adding information, stick to what you want to share with people.
Common choices for text include your name, company name, job title, phone number, social media usernames, company slogans, and an email or physical address.
Don’t Forget Finishing Touches
Once text is added on, the topography is the next step before completing your design. The text needs to be legible and sized at an eight-point font at least, but then the font options are yours.
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Choose one that fits with you and your business’s overall vibe or personality. If you already have a brand color scheme, stick with it for the printed text and logos.
The last step before considering printing services is to think about additional finishes. Some printing companies offer affordable services for embossing or foil stamping.
A variety of foils can be used in the foil stamping process. You may be familiar with this design method, as typically seen on wedding invitations or special occasion cards to add flair.
Going all out, without looking like you’re trying too hard, is the key for the final presentation. Business cards are major marketing tools not be thrown by the wayside.
Image Credit: designing a business card by Pixabay
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