How to Create a Highly Desirable Work Culture

How to Create a Highly Desirable Work Culture
  • Opening Intro -

    Many of us want to work at a place where we are appreciated.

    Unfortunately, that desire is often not met.

    Instead, we find ourselves working at a job because we have to, not because we want to.


As a business owner, you can create a highly desirable work culture, with the end result being increased worker productivity, reduced turn over and a more profitable enterprise. Here is how you can provide the best culture at your place of business.

1. Hire right. From the onset, you need to hire the people that will not simply just get the job done, but work well with others. These individuals define team work and are the ones that should reflect your work ethic and amplify business success.

2. Work cleanly. You expect your employees to work hard, following your leadership of course. Your team knows that its competitors are not just around the corner or across the country, but are from around the world. This means that putting in long and often flexible hours is necessary if success is to be reached and maintained.

3. Communicate clearly. Your team does not need you looking over their shoulder at all times, but they do need regular feedback. That communication should come through group meetings and individual conferences, but just as easily it should occur with no notice. Encourage your team to speak candidly without fear of retribution. The inputs you receive should be valued and you should tell them so.

4. Prune effectively. Not every new hire will work out. Even some of your veterans will no longer produce. At least not at the level you prefer. Worse, is the employee who sows discord among the team. Those complaints aren’t always overt either, but the effect is just the same — a demoralized workplace. Prune the non team players and you will have a better staff to work with.

5. Create energy. An energetic team makes for hard workers, something you should strive for when hiring new people. That energy should come from a diverse workforce, individuals from a variety of backgrounds including ethnicities, gender, and age. The more dynamic your team, the better positioned you are to compete globally. Hire individuals with broad language skills and cultural backgrounds and you will have assembled a team that can compete anywhere.

6. Reach higher. Your team will want to come to work if you set high, but still attainable goals and put that plan into action. You want to align these new goals with your existing goals as well as with your values. You must be specific about your new goals by providing deadlines and benchmarks for attainment. Goals should be actionable with tools provided and clear outcomes stated.

7. Motivate freely. You expect much from your team, but you should also provide the unexpected as well. These surprises can range from group retreats to seasonal parties in a bid to help keep your team connected and motivated. Go beyond the ordinary and you will receive extraordinary results.

Culture of Excellence

A desirable work culture ultimately is a culture of excellence, one that helps team members reach their goals and perform optimally. Meet these parameters and you will have a competitive work place to show for it, one that should be more profitable too.

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Categories: Small Business

About Author

Matthew C. Keegan

Matt Keegan is a freelance writer and editor as well as publisher of "Matt's Musings", his personal blog. Matt covers campus, consumer, business and financial topics on various websites and blogs, and has been published in the "Houston Chronicle", "Sam's Club Magazine" and "Wisconsin Golfer".