Creating a powerful logo can help your business in many ways, but logo design should not be attempted by just anyone. The process can take lots of time and it requires a generous amount of talent.
Here, we will look at why a great logo is important to businesses. We will also let you know what you need to do to get started designing your own logo. Lastly, we will give you plenty of tips for beginners.
Why is a Great Logo Important?
Having a great logo strengthens your brand and increases visibility. It can give customers a better idea about who your company is, its philosophy, and what it does. A logo design may also be able to subtly influence customers by suggesting that they feel a certain way, or purchase your product for a particular reason.
Take, for example, the logo of Coca Cola Classic. This logo has gone through quite a number of transformations over the years. But customers still know the script styled logo instantly. Most often, it appears on a red background. Red, by the way, is meant to make customers feel hungry.
Getting Started
How can you get started creating your own logo? For starters, we recommend having a computer that can house a design program (like Adobe Illustrator). If you are serious about designing your own logo, you may want to sign up for a design or graphics class. These classes may be offered online, or at the nearest local college or university. Inquire with the art department or design department. If you cannot take a class, then you may want to buy or read a few books about the topic. Doing so beforehand can save you a lot of mistakes in the future.
Tips for Beginners
Here are a few other tips for beginning logo designers:
- Thoroughly research your business, including its history. This is especially important if you took over an existing business. There may be a logo idea from its past that you can use as a springboard for a new logo.
- Always start by sketching out all your ideas. By sketching you can fine tune your idea as you go.
- Know the customers you are designing this logo for. As mentioned, red is used often with food. Purple and gold equate with royalty, while green or blue suggest environmental responsibility.
- Remember that less is always more. Simplify greatly before settling on a final design — see what you can accomplish with just two or three colors.
- Be very careful about what fonts you use or adapt. Make them readable and not too fashionable or even hip. They will need to stand the test of time.
- Show your logo around to those you trust for honest feedback. You may be surprised by what your critics share with you.
- Make sure your logo works well on various backgrounds and in a variety of sizes. Size constraints can limit your logo’s use.
Logo Use
We touched on logo use earlier and how size matters. This means you should consider what sort of applications might warrant a logo, going beyond your company’s letterhead, business cards and its website.
A good place to look is on a commercial website, such as Quality Logo Products. A visit to that website reveals a host of applications including promotional backpacks, can coolers, ink pens, stress balls and padfolios. As shown, some products are quite small, therefore your final logo choice should look good no matter its size and placement.
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