Happy September…and a Happy National Coupon Month to you and yours. Yep, as odd as it sounds there is a month set aside each year to honor the much-maligned, but honorable coupon. And, there is even a group behind that effort, a trade association known as the Promotion Marketing Association Coupon Council (PMACC).
Coupon Usage Is On The RiseAccording to the PMACC, shoppers are using coupons a lot, noting that for the first half of 2009 alone, coupon usage increased by twenty percent. A double-digit increase in coupon usage began in the fourth quarter of 2008, which was mere weeks after the stock market collapsed in mid-September.
“Coupons are even more influential in consumer purchasing decisions today due to the economic downturn as shoppers realize it’s the smart thing to do,” says Charles Brown, Co-Chair of the PMA Coupon Council. “Both manufacturers and retailers are promoting at a greater pace to appeal to consumers who are seeking deals to stretch their budget and changing their spending habits in ways that are expected to continue permanently, even when the economy recovers.”
What About the “Y” Generation?
Well, I’m not sure if consumers will permanently embrace coupons, but if they’re as easy as the “clipless” kind then that may hold true. Sunday and Wednesday papers traditionally have had the bulk of coupons, but with newspaper readership plunging, there is a new generation of shopper coming up who has embraced all things internet.
The trade association claims that $400 billion in discounts are available every year for shoppers including coupons. The group claims that the average American family can save about $1000 per year on their groceries by clipping, a task that they say takes only fifteen to twenty minutes a week to accomplish.
Get Organized In Order To Save
“Organization is key,” said PMA Coupon Council Co-Chair Matthew Tilley. “Many shoppers sort coupons by category and keep their coupons in a file or envelope. But no matter how you organize your coupons the point is to be sure you take them with you to the store. When it becomes part of your shopping routine, the savings can be enormous.”
How about your family? Are you clipping coupons or are you relying on a store card for savings? I’m sure there is a handful of readers who don’t clip coupons. Period. What say you?
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