Lack of both means you’re doing something wrong. What could it be? Your content? Site layout? Ungainly features?
Having an attractive and easy-to-navigate site with excellent content and user-friendly features are important for your online business. If you’ve got all of them figured out, perhaps you should look at your site load times.
Why? Glad you asked. Slow speed can ruin your business.
Think that’s an exaggeration?
Well, reports show that slow speed means a high bounce rate. For instance, if your site loads in 10 seconds, its bounce rate probability is 123% higher than that of a site with a load time of 1 sec.
Delays in page loading affect more than just bounce rate, which, by the way, on its own is a very serious problem. If people are leaving your site within a few seconds, surely, your sales will head south.
Slow page load times also affect customer satisfaction and your online reputation. Research shows that a one sec delay in the time to load a page causes customer satisfaction to drop by 16%. The same research reveals that 44% of consumers tell their friends about a bad experience online.
A slow, sluggish site also means a higher cart abandonment rate, which in turn is bad news for your profits. According to a survey, the main reason for dropping a purchase prematurely for 51% of online shoppers is slow speed.
But that’s not all. Many people who do complete their first purchase will not return to your site. Nearly 80% of online shoppers are not keen on returning to a site where the speed was not up to their expectations.
Still wondering if you should speed up your website to improve your online business?
Then have a look at the resource curated by hostingtribunal.com below. They not only curated this graphical resource but also made it easy for you to optimize your loading speed by testing all top hosts like Dreamhost, Bluehost, Siteground, Hostgator and so on for loading speeds. Based on their tests, Dreamhost seems to perform better when it is about loading speed. Change to it if your host is having slower response rates.
Image Credit: Pixabay
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