But, social media marketing is one of the most powerful and effective ways to educate and reach new clients. Here are three ways law firms can use social media to their advantage.
Start a Blog and Promote it
For some reasons, lawyers and law firms tend to believe social media marketing starts and ends with LinkedIn. But it is one of the most powerful tools any law firm can use. Firstly, blogs will often rank much higher and more easily than regular websites because of the nature of the content. Blog posts get shared and attract links and mentions on other social media platforms, improving your search engine results through the power of inbound links and social signals. A law firm marketing agency Los Angeles like Berbay can help you devise an effective content marketing strategy
A blog is a great way to brand yourself and provide valuable information to your prospective clients for free. This allows you to start forming a relationship with your clients and they will be that much more inclined to consider your services. If you have a solid lead capture system in place and an active and smartly promoted blog filled with great content, you should have no issues gathering tons of leads for a fraction of the price you’d pay for traditional advertising methods.
Don’t Underestimate the Power of the Hashtag
For someone who isn’t familiar with Twitter culture, it can be difficult to explain how powerful a simple hashtag can be. But, once you understand that hashtags are the only tools Twitter users use to spot trending topics, you can use this to your advantage. Simply using law related hashtags that are trending before your tweets can allow you to jump on the bandwagon and garner tons of attention to your practice.
Become a Thought Leader
As a lawyer, you have a great vantage point from which you can curate content or comment on various news pieces. These days, many lawyers are using the power of news and social media to become analysts and commentators.
This role was once confined to star lawyers with connections with major networks, but nowadays, any lawyer can become an analyst and gather a following. Others are simply using their Twitter feeds to share articles. But, it shouldn’t stop there. You should try and research what subjects are near and dear to your audience and engage them through interviews. Commenting on new legislation is one example of how you can get your name out there and establish your name as a law firm.
Social media is one of the best ways to brand yourself and get new leads fast. Make sure that you have a solid blog in place and you promote it actively through your other social media platforms. Also, never underestimate the power of hashtags and use them to take advantage of trending stories and news. Finally, use this new set of opportunities social media offers to become an authority in your field and become a thought leader.
- Ray Higdon, Jessica Higdon
- Publisher: Success In 100 Pages
- Paperback: 114 pages
- Jason McDonald Ph.D.
- Publisher: CreateSpace Independent Publishing Platform
- Edition no. 0 (10/17/2016)
- Social Media Marketing Guru
- Kindle Edition
Last update on 2020-03-19 / Affiliate links / Images from Amazon Product Advertising API
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