How to Create a Professional Brand on a Budget

How to Create a Professional Brand on a Budget
  • Opening Intro -

    Creating a brand doesn't have to be expensive.

    There are many free ways you can create professional branding by simply investing your time.

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Find out how to create a professional brand on a budget.

Develop a Brand Identity

The first step you must make is to form a brand identity. Once you have identified your target market, you can create a brand that complements your demographic’s age, gender, location, income and interests.

Your brand identity will be defined by your tone of voice, which should be consistent in style across every marketing material. The voice must not only complement the primary demographic, but it must also embody your company’s values and formality level.

The tone of voice you use could help set your business apart from your small and large rivals, and it doesn’t have to cost you a penny to create a strong personality. You simply need to do your research to create a tone that suits your brand, products, services and audience.

Use Social Media

You don’t need to spend a considerable amount of money on marketing to spread the good word about your brand. Social media platforms are free to use and have billions of active users every day. Networks such as Facebook, Twitter and Instagram will allow you to connect with different people from all corners of the globe, which can drive web traffic, boost brand awareness and can increase your conversion rate.

Pay close attention to your social media data to identify peak engagement times, so you will know the optimum time to send posts each day to your online audience. Don’t forget to post at least three times per day to boost engagement and web traffic.

Also, once you generate a healthy ROI, you can reinvest some of the profits into paid social media campaigns to grow your brand even further. You can set the rate you want to pay per post and can narrow down your target audience so that you can connect with the right people at the right time.

A Professional Slideshow

A slideshow can successfully and professionally promote your business, which can create visually-appealing content that can boost your conversion rate. The good news is, you don’t need to spend a penny to do so. Promote your company with the help of a picture slideshow maker, which is free to use and can help you to create professional online marketing materials.

Start Blogging

Once your website is up and running, you can start spreading the word about your brand by blogging. It’s a free way to gain a considerable amount of organic traffic in the search engine results pages, and you can also promote the posts on social media to connect with new and existing followers.

It’s a free and effective inbound marketing tactic, which can help to establish your business as an industry thought leader. It’s a place where you can inform, entertain and market your services to potential customers using your unique tone of voice, and you can also optimize the content using keywords to maximize your exposure on Google.

 
SaleBestseller No. 1
Building a StoryBrand: Clarify Your Message So Customers Will Listen
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  • HarperCollins Leadership
  • Hardcover: 240 pages
SaleBestseller No. 2
How Buildings Learn: What Happens After They're Built
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Bestseller No. 3
Brand Building: Beginners guide to social media and brand building (Facebook, Instagram, Twitter , Snapcha) (Volume 1)
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Last update on 2017-12-13 / Affiliate links / Images from Amazon Product Advertising API

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