This can be both easier to deal with, and harder. You need to stand out from your business competition and even convince new buyers to buy your product without ever trying it before. To get more sales and more products off the shelves, use these five methods to stand out from your competition.
Be Known for Your Quality
When you want to stand out from your competition, you want to have a reputation that stands above them. You want customers to trust your company, and your product, and to do that you need to offer them quality. Another way, of course, is to be known for being the best, cheapest option. This means that while you and your customers know your products aren’t as good as your competitions, you’re priced right and sometimes, that’s all you need. The point is: be better than your business competition at one aspect or another.
Use Eye-Catching Design
If you want your product to be noticed in a store, you need to be eye-catching! Use bright, bold designs that will draw the eye and other effective marketing tricks that make your packaging design effective. Keep your design simple, classic, and iconic. You want to create a relationship between a potential customer and your packaging design.
Have Epic Customer Support
No matter what industry you’re in, you’re going to need to do some damage control. Great customer support is something that will get you noticed. People love to talk about their good experiences with a company – almost as much as they love to rant about their bad ones. Having complaints isn’t a problem – every company needs to deal with them – but it’s how you deal with them that will make you stand out.
Use Innovative Displays
When your products are in store not owned by you, it can be hard to increase sales. That’s why you want to use POP displays. POP, or point of purchase, is a display system that attracts customers the most. They’re the displays that stand out from the shelves and are the ones that get the most traffic. Learn More about how POP displays can help you.
Offer a Guarantee
Customers love to have a guarantee. They want to know that you trust your product enough to even put a guarantee on to your product. Only offer a guarantee, however, when you’re completely confident in the quality of your product. You need to uphold your promise of a refund if you do, after all. You want people to try your product when they would have otherwise feared the risk and money involved with buying a product they don’t know.
Standing out from your business competition means effective branding. It means being in a good location in the store. It means being known for your quality and your commitment to your customers. Use traditional marketing techniques to help get your name out there, so when a customer sees your product on the shelves, they know about you already.
- Bruce C. Greenwald, Judd Kahn
- Publisher: Portfolio
- Michael A. Cusumano, Annabelle Gawer, David B. Yoffie
- Publisher: Harper Business
- Hardcover: 320 pages
- Access Code not used or scratched off.
- Donald Ball, Michael Geringer, Michael Minor, Jeanne McNett
- Publisher: McGraw-Hill Education
Last update on 2020-03-20 / Affiliate links / Images from Amazon Product Advertising API
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