Here are some great tips to make sure your business has a successful start to the New Year.
Save the Deals
If you know you can’t compete with some of the bigger stores in December, don’t try. Offer smaller, but useful offers instead, like a free gift wrapping service or free, fast delivery. People are grateful for things that can help them. Then save your deals for January to try and entice people in.
Customer loyalty is incredibly important for smaller businesses. Online, it can be relatively easy to build a relationship with your customers. Reply to their comments and emails, become active on social media and view your customer’s posts. Don’t just make it about sales. Then in December, give out Christmas cards with purchases. This is a really personal act people love. If you can, include a voucher for January – even something small like 10% off can make a difference if customers feel it’s something special not everyone gets.
Target New Customers
Use the time to target a new market. Again, being active on social media will help you reach new people. Consider setting up a blog to compliment your store. Post regularly with entertaining and informative content. Make sure you install social share buttons, so your viewers can share with all of their followers. Another way to get new customers is to run an “introduce a friend” type offer. Giving both your current customer, and the person they recommend you to, a discount off any purchase throughout January and February.
Use the Quiet Time Well
Even with running offers and deals, you are in for a quiet month, and maybe longer, as February and March are traditionally the worst months for retail. Make sure you don’t waste this opportunity. Use the time to build new marketing strategies for the rest of the year. Look at how Christmas sales went for you, while it is fresh in your mind and you don’t need to hunt for figures. Make a plan for next year. What could you differently? What would you change? Take a detailed look at everything that happened last year, any offers you ran, any quiet or busy times, and plan for the year ahead.
If you work with any other companies, or employ any staff, use this time to evaluate how this is going, sit your staff down and look at their performance. Next, carry out a comprehensive stock check if this isn’t something you always have time to do, as it’s good to start the year under control. Finally, consider using the time to make some changes to your website. Freshen up your designs, check your SEO, and any other maintenance you need to do.
If you are interested in learning up to date marketing strategies, why not consider an online marketing degree. Studying a marketing degree online could give you an advantage over other businesses. Marketing is changing every day with new developments in technology, so having up to date knowledge would be an incredible useful tool.
Try the tips above and let us know how you get on.
- Allan Dib
- Publisher: Page Two
- Paperback: 228 pages
Last update on 2020-03-19 / Affiliate links / Images from Amazon Product Advertising API
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