More Modest Vacation Plans On Tap This Summer

More Modest Vacation Plans On Tap This Summer


A Mintel study reveals vacationers are embracing the practical while eschewing the expensive.

MontanaFive star vacations are a thing of the past. At least that is the conclusion of a recent Mintel survey which revealed that vacationers this year are more likely to visit with family members and take road trips then they are to head off to the islands or visit some other exotic destination. As the Independence holiday weekend approaches, travelers are hitting the road instead of flying away, reversing a pattern that seemed to take hold when the economy was humming along.

Getting Away, Paying Less

Mintel’s survey revealed that people are still getting away, but they’re looking for ways to save money including staying with friends and family members while away from home, staying closer to home, taking shorter trips and relying upon cheaper forms of transportation. The latter category, transportation, means that many travelers believe driving the family car is their best mode to help them “get there” while cutting back on air travel.

“The recession is undoubtedly making more Americans shop aggressively for travel deals and cut corners,” states Chris Haack, senior analyst at Mintel. “As people try to save money, we see a rising trend towards simpler, more ‘homespun’ vacations. We’ve even seen an increase in zoo and local theme park attendance. People can justify shorter trips with fewer excesses, as long as they still have the opportunity to relax and have fun.”

Simple Stays Seem Important

Most vacationers have cited “rest and relaxation” as their chief reason for getting away. Mintel discovered that having a “high standard of accommodation and facilities” as not being a significant requirement as they travel, perhaps underscoring being satisfied with whatever arrangements they have while traveling as being a priority.

Perhaps the most interesting part of the Mintel survey was this particular revelation – 40% of those surveyed didn’t travel domestically, citing financial reasons for staying put.

Source: Mintel International

Adv. – Are you planning to hit the road this summer? One of the biggest expenses you’ll have are your hotel stays followed by visits to historical or amusement sites, food, fuel and souvenirs. You can save money on your accommodations if you shop around. Why not let help you find the perfect place to stay at a reasonable price?


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Categories: Travel Tips

About Author

Matthew C. Keegan

Matt Keegan is a freelance writer and editor as well as publisher of "Matt's Musings", his personal blog. Matt covers campus, consumer, business and financial topics on various websites and blogs, and has been published in the "Houston Chronicle", "Sam's Club Magazine" and "Wisconsin Golfer".