Can Coupons Still Bring Big Savings Your Way?

Can Coupons Still Bring Big Savings Your Way?


Coupons have long been a staple of American life, offering clippable savings on a wide variety of food, clothing, entertainment, and personal items. When I was young, coupons ranging from five to ten cents were common, with the occasional twenty-five cent savings Supermarket Coupon Savingsgarnering the most attention.

These days coupon savings of at least fifty cents seem to get noticed, with customers preferring savings of one dollar and above or those for buy one/get one (BOGO) free items. Sunday newspapers long controlled the distribution market, sharing advertising revenue with coupons sent by US mail. Today, that has all changed as internet and “clipless” coupons prevail.

If you’re looking to trim the cost of your grocery bill, coupons can help you do just that. Let’s explore ways that you can save, to help you shave ten, twenty, even fifty percent or more off of your weekly grocery bill:

Go Clipless – In exchange for giving the grocery store some of your personal information, you can obtain a grocery card that can be used at that store which will automatically deduct store coupons for you without your needing to clip them. Saves you time and hassles, but make sure that you aren’t giving the store more information about yourself then you want as you are granting them the ability to track your spending habits.

Newspapers, Magazines, and Flyers – The old standby are those coupons that still appear in the Sunday paper, are placed in magazines, or come in flyers via US mail. Their numbers have dropped over the years, but big savings on all of your favorite brand grocery items can still be found.

Double or Triple Coupons – The battle for customers is still intense, therefore some supermarkets still offer special double or triple coupons (usually up to $1). Suddenly, that fifty cent coupon is worth one dollar and, when you combine that with grocery store specials, you can realize additional savings.

Internet Coupons – Recognizing that so many consumers rely upon the internet for their news and human contact, those paper coupons can often be found on the web, oftentimes right on the manufacturers website. Print them out, bring them to the store, and save just as you would with any other coupon.

Special Coupons – Besides each of the other mentioned sources for coupon savings, your pizza box is frequently the place where food coupons can be found. In addition, check the back of your favorite breakfast cereal, the inside lid of your preferred coffee, and the inside of the label on your peanut butter jar. Some coupons truly are hidden in plain site!

Although coupons aren’t always looked upon by consumers with favor, when used they can yield tremendous savings, just what every cash strapped American wants today.

Adv. — Do you want to save money? You’re not alone! Please visit for information on how you can reduce your insurance costs, save money on doctor bills, and manage your debt obligations. Download a free family budgeting worksheet and learn more about increasing your savings rate today!


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Categories: Consumer Tips

About Author

Matthew C. Keegan

Matt Keegan is a freelance writer and editor as well as publisher of "Matt's Musings", his personal blog. Matt covers campus, consumer, business and financial topics on various websites and blogs, and has been published in the "Houston Chronicle", "Sam's Club Magazine" and "Wisconsin Golfer".