How to Attract Students to Your University

How to Attract Students to Your University
  • Opening Intro -

    At times, a university may struggle with recruiting ideal numbers of students for the next academic year.

    Several factors may be at play to cause this, and it can be difficult to pinpoint exactly what changes the school should make in response.


In general, though, you want to aim to increase the exposure of the school to parents and students (even those students who are several years away from applying) so that your university is in their list of options. Here’s how to attract students to your university if you’re dealing with low enrollment.

Utilize Social Media

Today, you can seldom find a young person who is not on social media in some way. Take advantage of this by connecting your school to prospective students using websites such as Instagram or Twitter.

This is a great way to communicate the exciting events taking place on your campus, as well as the academic benefits of attending.

People who come across these posts may have their interest piqued and feel driven to learn more about the university and its offerings. It also shows that your school is in touch with the times and committed to preparing successful professionals for the modern world.

Make Curriculum Unique

Studying from books and learning information in a variety of fields is irreplaceable in higher education. But what could help to set your school apart is to offer a curriculum that places emphasis on other aspects, such as practical experience.

The transition from school to work can be jarring, so providing opportunities for students to become involved with people working in positions related to their major can help them greatly.

Students will gain a better idea about the profession they are aiming for and may even learn about new jobs that they had not thought of before. Usually, such activity occurs outside-of-class clubs or internships, but having classes focused on the post-college world can broaden their horizons more directly.

Enhance the Appearance

It’s undeniable that a big attracting force for universities is their appearance and the quality of their facilities. Invest in updating dilapidated buildings and incorporate new technology to improve convenience for students. Besides the lecture halls and classrooms, having impressive cafeterias and libraries can further enhance the school’s appeal.

other valuable tips:

The amenities and comfortability of the dorms can also serve as a strong draw. One major area you may want to focus on is the state of the sports fields on campus. You should have all the right equipment for the various sports offered and maintain the fields so that they are always in peak condition. This may mean paying careful attention to the grooming of grass and cleaning.

You might also consider using artificial turf boards to keep the lawn in place under heavy use, as this can eliminate the need for frequent replacement—something that may be necessary with regular wood boards. Sports are community binders that can define the atmosphere of the university.

Image Credit: attract students by Pixabay

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