Investment Advising in the Age of Technology

Investment Advising in the Age of Technology
  • Opening Intro -

    Technology has come a long way in recent years.

    Most investment advisors are used to engaging with clients in-person.

    This new generation is used to forming relationships online.

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As a financial advisor, you need to learn to use these new technology-based tools to connect with the new generation. Social media is just one of many great ways to connect with this tech-hungry generation. Here are some ways to stay in touch with your clients.

Newsletters

Newsletters are a great way to keep clients informed about developments in the market and your firm. They are unique in you typically have the reader’s undivided attention. On social media, readers tend to get distracted by all the noise. Consider customizing your design to keep the reader more engaged.

Make it easy for clients to set up appointments. Use an online appointment setting tool. These can appear on the signatures of outgoing emails and at the end of newsletters. Different newsletter programs have different features. Most come with the ability to create lists based on how users engage with your content. That way you can send pertinent information to the right people. This increases conversions and makes sure clients actually open your emails.

Surveys

Collecting information about your clients make it easier to serve them. Surveys provide a fun way to collect this information. Ask about their favorite hobbies and sports teams, or whether they like to read or play golf. Have them answer questions about their universities and favorite charities. Get creative. All this information helps you better understand your clients. Save this information in a database for future use.

Review it before meeting with clients, and use the information to build and nurture relationships. If you know a client’s favorite drink, you can always make sure it is available when they visit your office. You can also use the information to create events. A golf social, sports outing or charity event are great ways to surprise and delight your clients.

Social Media

Make sure your content is original. You want your posts to stand out. Be creative. Remember, social media is a busy place with low attention spans. Develop content that adds value. You write several pieces related to “tips from investment advisers.” Each day post a tip to keep your audience coming back for more. Use social media to filter people back to your website. Once visitors are on your site, they may click around and decide to set up an appointment. Be consistent. Avoid only posting advertisements or repost another site’s content.

LinkedIn

Paid versions of linked in provide firms with a lot of tools that are rarely used to their full potential. You can use the search feature to prospect for new clients. Send out personalized invitations to people connected to your clients. Always make it personal. Once someone accepts your invitation to connect, you can send them a simple, pre-scripted note offering your help if interested.

Online Scheduling

Calling clients to set up appointments for quarterly reviews can be time-consuming and frustrating. Try automating your appointment settings. You can have clients automatically sent personalized emails each quarter along with a link to an online scheduler. This makes it easier for both you and your client.

They get direct access to your schedule and can pick a time that works best for them without the back and forth phone calls. They also have the option to just skip quarterly reviews. The system logs this choice. With an automated system, you can prepare for the meetings and get more out of the time you spend with your clients. Conducting reviews over the phone can be taxing, and you don’t always have the information you need on hand with the client finally picks up the phone.

Harness today’s technology and use it to your advantage. Many younger clients spend a large portion of their time online. Be present on these platforms providing relevant, useful content that engages your audience. Use surveys to collect valuable information to help better serve your customers.

Newsletters are a great way to deliver information without all the distractions of social media. Online scheduling helps you make appointments faster and easier. Clients are more satisfied with the process and the meetings themselves because you are more prepared and skip the usual game of phone tag.

Consumer Tips reference:

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Last update on 2018-10-11 / Affiliate links / Images from Amazon Product Advertising API

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Categories: Investments