Bringing customers to you
For most sites, organic search is the leading source of traffic, sales and conversions – you can confirm this by logging in to your analytics data. Google should be your biggest source of traffic (and if it isn’t, you’re probably not doing something right). Over 80% of consumers today begin looking for a product or service through search which means that if you’re not being seen in search results, you’re doing something wrong.
SEO gives greater profitability
As a business, it’s important to focus your energy towards activities which directly improve your bottom-line, and cut away any extras. In highly competitive niches, pay-per-click advertising can be very costly especially because of the demand for few advertising spaces in search results. However, by implementing a strong SEO strategy, you have a higher chance of showing up in organic search results and hence, reducing your dependence on paid advertising channels like PPC and banner ads.
SEO is a life-saver if you’re facing tough financial times, and considering that you spend very little in actual implementation, it gives much higher ROI than any paid advertising technique. While there are costs associated with retaining an SEO expert, these are very small compared with the potential benefits you may reap from a strong strategy, provided it is done correctly.
SEO has long-term gains
For most marketing strategies, your benefiting from the strategy only last as long as you’re paying the required fees. This is true for banner ads, paid advertising, social media advertising among others. However, organic search optimization works best as a long-term strategy. You may pay for the expertise if you do not see results within the first few months.
However, with time, you will begin to notice huge improvements in your rankings and hence traffic, conversions and sales from work that you did way back. From there, all you have to do is work to maintain your position, which costs much less but continues to earn you big business.
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