New Honda Insight Hybrid Makes Global Debut

New Honda Insight Hybrid Makes Global Debut

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John Mendel, executive vice president of American Honda Motor Co., Inc., introduces the production version of the all-new 2010 Honda Insight, a dedicated gasoline-electric hybrid vehicle, during its world debut at the North American International Auto Show in Detroit this week.

John Mendel, executive vice president of American Honda Motor Co., Inc., introduces the production version of the all-new 2010 Honda Insight, a dedicated gasoline-electric hybrid vehicle, during its world debut at the North American International Auto Show in Detroit this week.

Hybrid cars are pricey, not worth purchasing when fuel costs are low and cost much more to insure than standard automobiles. Well, if you believe that these points hold true, then you aren’t familiar with the Honda Insight, a five passenger hybrid model which made its international debut at this week’s auto show in Detroit.

True, your insurance premium may be slightly higher than a standard gas car, but in the case of this hybrid model, prices starting under $20,000 makes the Insight a real value. And, with an EPA fuel economy of 40 mpg city and 43 mpg highway, the Insight can significantly reduce costs at the pump compared to a similar sized gas powered model.

“Honda hybrids have always offered great value, high fuel efficiency and a healthy dose of fun near the middle price range in the Honda lineup,” said John Mendel, executive vice president of American Honda. “With the introduction of the all-new Insight, we’re opening up Honda’s fun-to-drive, versatile and fuel-efficient hybrid technology to an entirely new group of buyers that previously may not have considered a hybrid because of either image or cost.”

Honda has developed proprietary technology which the automaker says will help Insight owners achieve the full benefits of Honda hybrid technology, The Insight will feature a new interactive, driver-focused fuel economy enhancement technology named the Ecological Drive Assist System (Eco Assist(TM)) which combines multiple functions:

  • A driver-activated ECON mode that optimizes control of the continuously variable automatic transmission (CVT), engine and related powertrain components to further improve vehicle fuel efficiency;
  • A driver feedback function that uses an innovative speedometer display with changing background colors to provide real-time guidance to the driver on achieving higher fuel efficiency; and
  • A unique fuel-economy scoring function using a plant-leaf graphic to provide feedback to the driver on current-trip driving efficiency and lifetime fuel-efficient driving performance.

All Insights will be powered by a 1.3-liter SOHC aluminum-alloy i-VTEC engine and CVT, along with a new generation of Honda’s IMA hybrid system to provide exceptional fuel economy.

Source: American Honda Motor Co., Inc.

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About Author

Matthew C. Keegan

Matt Keegan is a freelance writer and editor as well as publisher of "Matt's Musings", his personal blog. Matt covers campus, consumer, business and financial topics on various websites and blogs, and has been published in the "Houston Chronicle", "Sam's Club Magazine" and "Wisconsin Golfer".