An old Suzuki offer has made its return. Last summer, the Japanese automaker presented a free gas plan for consumers in a bid to drum up sales and give buyers something else to consider besides low-rate financing or a cash back rebate.
Summer Savings
Is the Suzuki free gas promotion worth it?
I’m supposing that Suzuki believes that its earlier offer must have worked because the plan has been resurrected. This year, Suzuki says that customers who purchase a 2010 Suzuki Kizashi, 2010 Suzuki SportBack, 2010 Suzuki SX4 Sedan, 2010 SX4 Crossover, 2010 Grand Vitara and 2010 Equator model will receive a gas card valued from $280 to $442 to cover fuel costs. Those amounts vary depending on the vehicle purchased and assumes a certain amount of mileage you’ll put on your new car over the summer months.
The Suzuki “Free Gas For Summer” plan kicks off on May 1 and comes to an end on August 31. Customers will receive a debit card which can be used to cover gas purchases, but you aren’t limited to fuel sales only.
Sinking Suzuki
But is it really a good deal? If that’s all a dealer is offering you to buy a Suzuki, then don’t bother. What the automaker isn’t telling you is that sales for the company are way off, by more than 60 percent. This is happening even as sales of most other makes have started to increase, suggesting that Suzuki has become desperate to find new customers.
Be forewarned: any automaker with just 5661 units sold to show for itself in the US market for the three month period ended March 31 is in deep trouble. You may get a bargain on a new car and free gas to boot, but Suzuki sales have fallen far below the 100,000 plus units it sold in recent years suggesting that they may pull a Daihatsu and an Isuzu and leave the market.
Those two Japanese automakers had a US presence but pulled out in the face of stiff competition. That means if Suzuki quits, you could find the value of your car has suddenly decreased and also discover parts are much harder to come by.
Aged Inventory
One more clue that Suzuki is struggling: the automaker is still trying to push unsold 2009 inventory. Yes, in addition to trying to move 2010 inventory, last year’s inventory is still available. So if you’re planning to take up Suzuki on their offer you need to go into this deal with your eyes wide open.
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