Why Logistics is Still Primarily About the Driver

Why Logistics is Still Primarily About the Driver
  • Opening Intro -

    There has been a great deal of hype as to the future of logistics and transport.

    Many now argue that last mile drone delivery and even robot trucks are the future of the industry.


However, this article shows why drivers are still vital for the logistics industry and that although current technology may assist them, it is the human factor that still drives logistics.

Why drivers matter and the variety of techniques that can help them

The majority of supply chains, logistics operations, and simple e-commerce deliveries are still completed by human beings. Yes, the technology for a fully automated warehouse or drones for last-mile drop-offs exists, but it is still in its infancy.

Needless to add that robot trucks are also thus a bridge too far. It is a fact that most heavy-duty haulage and even the small stuff is completed by human drivers; it is vital to improving these drivers using the self-same technology that is being developed to replace them.

Driver safety/monitoring

Monitoring driver behavior in real-time and see what the driver is confronted with on the freeway is essential for improving driver performance and thus safety.

Netradyne dash cams are a great example of current tech that can be used to keep trucking safe.

In addition, with integrated GPS tracking, it is now commonplace for owners and managers to know exactly where their drivers are at any time.

This tracking has improved, and software now exists where entire fleet data can be computed, and driver behaviors can be measured against specific cost and time benefit standards.

Driver training

It is thus expected that with the continued improvement in technology, the current status quo can be improved, and a vast number of jobs kept in place. The future of all industries is in the same predicament but has been highlighted in the transport industry based on the recent increased demand for shipped goods.

The technology to entirely replace and do away with the human component is upon the horizon. The argument herein is that it would be better to use such tech to make it safer and more efficient.

Podcasts, videos, and personalized online training methodologies are now popular, and personalized driver analytics is used to design and present individualized driver training.

The fact that trucking and delivery work is still all about the driver is clear to see in the current shortage of drivers across the US. This has had a marked effect on the efficiencies of the industry.

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There has now been a realization of the shortage and a push to recruit drivers from abroad, and the only way that these drivers will be adequately capacitated to competently drive on our roads will be with the use of the latest technologies to train and protect them.

Rather than looking at the influx of technology into the supply chain and across the logistics sector as a means to replace drivers and reduce the human component, these technologies, such as AI, must be used instead to improve human performance and create a safer driving environment.

Image Credit: why logistics is still primarily about the driver by envato.com

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