How to Optimize Your LinkedIn Profile to Find a Job

How to Optimize Your LinkedIn Profile to Find a Job
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    If you think it's enough to set up a profile on LinkedIn, fill it with some information and call it a day, you're making a huge mistake.


If you think it’s enough to set up a profile on LinkedIn, fill it with some information and call it a day, you’re making a huge mistake.

It’s great that you’ve got a LinkedIn profile, but when was the last time you’ve updated it? You’re not the only job seeker out there who doesn’t pay enough attention to LinkedIn.

And it’s a shame because your LinkedIn profile is an excellent online space for personal branding. Consider this;

87 percent of recruiters admitted in a recent survey that they use LinkedIn in the recruiting process.

That means your LinkedIn profile is not only the digital copy of your resume. You should know how to use it the find the best opportunities.

If you follow these six tips to optimize your LinkedIn profile, you’re bound to make a great impression on recruiters, effectively boosting your chances at landing a job.

1. Why you need a 100 per cent complete profile

How much information did you include on your profile? At the top right corner of the page, you can see your ‘Profile Strength’, showing how strong your profile is at the moment. According to LinkedIn’s own data, Users with complete profiles are 40 times more likely to get opportunities on the platform.

Max out its potential by feeding LinkedIn more information; that’s how you reach the All-Star™ level and become fully visible to recruiters. Filling out your profile to the brim gives you a chance to show off your sparkling personality too.

And since pretty much all recruiters consider candidate personality a key factor in recruiting, it’s in your interest to learn how to use your hobbies to connect to employers.

2. Get a professional headshot

Profiles with photos get 11 times more views than those with generic blank spaces. Make sure that your headshot looks professional. The background should be clean and uncluttered. Pick a casually elegant outfit and smile; you want to look pleasant and approachable.

3. Spice up your profile with strategic keywords

Before setting out to fill the sections of your profile, prepare a list of industry specific and skill-based keywords. How do you find these keywords?

Browse LinkedIn for professionals in your sector and check out the top three profiles. Do you see any words or phrases they’ve got in common? Those are your keywords.

Have a look at job offers for your position as well. Recruiters fill them with keywords describing relevant skills and experience. You can be sure that they’ll be using the same keywords when searching for candidates on LinkedIn.

4. Write an attention-grabbing headline and compelling summary

The headline is displayed right next to your name, so you’d better write a description that perfectly sums up who you are as a professional. If you don’t, LinkedIn will automatically populate this field with your current job title. And that’s just boring. When personalizing your headline, balance the use of strategic keywords with your personal brand.

The summary section works almost like the one on your resume, with several key differences:

  • You can use the first person on LinkedIn
  • Recruiters expect to find contact information here
  • You can add media such as documents, photos, videos, and presentations

Craft a short and snappy introduction where you present your skill set, career progress and key objectives.

5. Add skills to your Skills and Endorsements section

Just because LinkedIn allows you to add up to 50 different skills in this section, that doesn’t mean you should. Remember that only the top 10 will show on your profile. To see the rest, recruiters will have to click on a drop-down list. Make sure that the first 10 skills are relevant and linked to your strategic keywords.

To have a better idea about what each skill means on LinkedIn, click on its name to check its working definition. See how many other users have it listed on their profiles, and where people who have it studied or worked.

6. Get endorsements and recommendations

You need endorsements and recommendations to serve as proof of your skills and experience. How do you get them? Ask your network to endorse your skills once you’ve endorsed theirs yourself.

If you want a skill to be endorsed, include it as a keyword in your summary and experience sections. This way, LinkedIn is more likely to suggest your connections to endorse it.

Don’t forget to write recommendations for your colleagues and friends; they’ll be far more likely to return the favour.

Key takeaway

Almost every recruiter will check out your profile before inviting you to a job interview.

Use these six tips to revamp your profile right now and make the most from your presence on the largest professional community on the web.


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