You should create a user-friendly website. You should make booking easy and intuitive; otherwise, people will most likely give up.
As far as advertising is concerned, it is quintessential for boosting your online presence. You can do it in several plausible ways. The two most common and effective ones include advertising on social media and investing in PPC (pay-per-click) marketing.
Creating a viable marketing strategy will help you achieve, maintain and improve your business success.
Research your target audience
The first step in creating a functional and successful marketing strategy for any business is researching and defining your target audience. This is quintessential, as you can’t make a marketing strategy that works if you don’t know who you are trying to reach.
You should develop a marketing strategy specifically for the target audience you are trying to reach. Creating a universal marketing strategy won’t do anything for your business growth. It is just money spent in vain.
Your potential clients are probably located in specific locations and probably do a particular job or own a business. You should also look into your competition – you can use the insights to tailor your marketing strategy.
Create a user-friendly website
The next thing you should do is create a user-friendly website. Having a functional and intuitive website is a tool that will help you build your online presence, authority and trust with your clients.
It should be easy to navigate and quick to load. If your website is not optimised for giving your clients a fantastic experience, they will most likely search for another cleaning business.
You should display all the essential information on your website along with a service booking section. A great feature to include on your website is a free quote, as professional Simply Spotless Cleaning did.
You can get a free price estimation by filling out some essential information, such as the size of the property that needs to be cleaned, the number of rooms, and the cleaning services you need.
Make booking easy and intuitive
Booking a service on your website should be quick, easy and straightforward. Otherwise, if it’s too complicated, time-consuming or dysfunctional, people will most likely give up on their intention.
Even though many cleaning companies still take bookings over the phone, it is a slightly outdated principle. You should strive to create an online booking option. You can also consider integrating an interactive calendar where your clients can see your availability and book their service accordingly.
Advertise on social media
Social media are used worldwide by billions of people, which makes it a perfect spot for targeting potential clients. You should find relevant social media channels for your type of business and create business pages. When you know your target audience, you also know which social media channels they use so that you can build your online presence there.
Some of the most popular social media channels include Facebook, Instagram, Pinterest, TikTok, LinkedIn, etc. You should be active on your social media channels by posting amusing, informational and educational content, replying to people’s comments and inquiries and generally interacting with your community.
Invest in PPC (pay-per-click) marketing
PPC marketing is a great way to invest money in advertising. The good thing about this paid marketing is that you only pay for made clicks. You can use this feature on Google, Facebook, Instagram, YouTube, and others. When people search for relevant queries on Google, your company pops up.
other valuable tips from our business blog (new win):
Whatever business you own, you should tailor a specific marketing strategy that will bring you results. For various types of companies, diverse systems work. However, the ones we mentioned in this blog post are universal, and they are true for all kinds of businesses, with a focus on helping cleaning enterprises thrive in the highly competitive market.
Image Credit: by envato.com
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