Many articles have suggestions for improving a business website in ways that appeal to customers, but if your pages don’t entice Google, people won’t be able to find them in the first place.
That’s why our focus today is on how to improve your website for Google’s algorithm. Of course, these will work on other search engines, too, but our focus today will be on the undeniable champion of online searching.
Stay Updated on Google’s Practices
Google isn’t shy about the fact that it regularly adjusts the way SEO (search engine optimization) works on its site. Sometimes it makes these adjustments in an attempt to upgrade its site, while other times, it makes changes to stop companies from gaming the system.
Regardless of the reason, you need to make sure you stay on top of any significant adjustments and shift your site accordingly to better align with what Google is looking for. The best way to do that is to keep an eye out for official Google updates and what industry professionals have to say about these changes.
Reduce Your Site’s Bounce Rate
You shouldn’t forget about how visitors react to your site. Google takes things such as bounce rate into account when determining your rankings.
That means if people leave your site quickly due to confusing layouts or lack of direction, your positioning in the search results will suffer. Even something as simple as webpages taking too long to load can quickly send potential customers away.
To fix an issue like that, you’ll need to optimize your site’s Core Web Vitals (CWV). Strategies such as using custom WordPress designs for your CWV can make a massive difference to your company’s website.
Use the Right Keywords
One of the best tips we can give you for improving your website for Google’s algorithm is to utilize better keywords throughout your site. Unfortunately, you’re not going to be able to do this by guessing what they should be.
You’ll need to use some programs that assist with keyword research, which will let you in on the exact things your customers are searching for. Once you implement those keywords into your site, Google will do a better job of putting your site in front of the types of people you’re hoping to gain attention from.
other valuable tips from our business blog (new win):
Implement Backlinks When Needed
The final thing you should do to help your pages rank better is to link to other web pages in a natural way. Whether you do some internal linking in your product pages or find ways to connect your content to that of other websites,
Google looks favorably on these types of connections. Just make sure you don’t overdo it, though. Too many links can send potential customers away before they buy something, and it looks shady on Google’s end, too, which Google might end up penalizing you for.
Image Credit: How To Improve Your Website for Google’s Algorithm FILE #: 274413590 By Adobe Stock
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