The Who, What and Why of Virtual Staging

The Who, What and Why of Virtual Staging
  • Opening Intro -

    One of the best ways to help a buyer connect with your home is to stage the house.

    Staging helps give your home a well-kempt and elegant look.

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It also allows prospective buyers to imagine themselves living there. With much buyer interaction moving online, virtual home staging has emerged as an attractive method of making your property more appealing.

Virtual staging refers to editing photos of your vacant home and digitally adding furniture, upholstery and accessories. This article explores the nuances of this concept.

What Is Virtual staging?

Virtual staging is the art of digitally populating furniture and décor in photographs of a property. This can be done for a vacant or occupied property.

It is also a cost-effective alternative to traditional staging. This technology includes creating photorealistic images and 3D virtual tours for online property listings.

Virtual staging helps create a vision and makes the buyer think about their day to day life in their new home. It calls for fewer efforts from real estate agents and sellers, takes less time and can be done quickly.

Sellers also find it convenient, as they don’t need to move out of their home or move their furniture around like traditional staging.

Consider this photograph. These are original pictures of a property up for sale online.

BEFORE STAGING

AFTER STAGING

And this is the picture of the same home after Virtual Staging.

Which photograph do you find more appealing? The second picture makes the property more presentable for buyers.

Who Needs Virtual staging?

Virtual staging for real estate agents and sellers is here to stay. Here are some examples of situations where it is needed –

  • Suppose your home or property is remotely located in a less populated area. In that case, your potential buyers may appreciate a look at the property photos before they take the trouble to drive down to visit your property.
  • If your home is under repairs or renovation, Virtual Home Staging can help you show prospective buyers what your home will look like upon completion.
  • For sellers who cannot afford to invest the time and cost needed for traditional staging, this is an economical alternative.

Who Does Not Need Virtual Staging?

In some cases, using technology may not be the best choice. For instance, people who get many opportunities for in-person showings in their area would rather go with traditional staging.

It is also not recommended for luxury homes, which target buyers with high expectations. In the case of luxury homes, traditional staging is preferable.

Why Virtual Staging Matters?

Virtual staging for real estate is a new technology that is convenient and futuristic. Most buyers are interested in scouring the internet for available property options before visiting the location in today’s digital age.

Technology is a great way to make the property listing more attractive and detailed. Prospective buyers find it easier to visualize themselves living in a home when they see virtually staged photos of the property rather than pictures that show empty rooms.

Secondly, 2020 brought unprecedented pandemic circumstances to our world. Virtual staging has helped hundreds of home-owners and real estate agents sell properties online in this scenario.

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Conclusion

If you are new to the game, you are probably still contemplating staging your properties. But experienced realtors know the benefits and they believe that this is not a passing trend. It simplifies the property analysis process for buyers and helps them envision space and proportional use of space in the property.

If you are a real estate agent or homeowner and would like to know more about virtual staging for your property. Talk to us today!

other related articles of interest:

Author Bio:
Rahul Agrawal is the Co-founder & Chief Business Officer at Styldod, where he has taught a computer to do interior design! Styldod provides the most hassle-free & inexpensive virtual staging solutions for real estate agents so they can sell their listings faster, and for higher prices.

Rahul was also a co-founder of Mebelkart (which is acquired by Ask Me). He’s your everyday IIT Kanpur nerd who pushes the boundaries with his innovative entrepreneurial stints and is also a sound startup investor & advisor. Rahul attributes his success as a professional to the discipline he has learned from his district hockey days, being a swimmer and a gym enthusiast.

Image credit: virtual staging to sell your home by envato.com

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