Their information is fresh and clear, and you can tell from the onset what services they offer as well as how to get in touch with someone at the office.
In other words, they provide an excellent user experience for their patients and prospects. The homepage is visual and trendy, the way a medical website design should look and function.
Unfortunately, there are also many poorly designed websites that you’d automatically skip over as a consumer looking for medical services. If the website isn’t attractive or user-friendly, most people wouldn’t even want to call for a consultation.
Here are seven of the widespread issues on many medical websites that are a deterrent to patients:
Lack of Mobile-Friendliness
You would think that by now, everyone would know that accessibility to their site from a mobile device is even more important than a browser.
The need for mobile-friendly sites has been a huge deal for nearly a decade and surpassed PCs about five years ago when users began using their tablets and cellular phones more than their personal computers.
A poor website gives the feeling that the service at your practice is just as bad as what they receive online.
Archaic Design
If you are living in this century, it’s important to meet the needs of the people you currently serve, not those you treated ten or more years ago.
Aesthetics are very important, which is why so many buildings are constantly being renovated. Websites are the same.
People want to be enticed and a clean, modern design will prompt them to delve further and even make an appointment to utilize your services.
Offering medical services does not automatically equate to an increase in patients, but rather enticement, connection, and being pleasing.
Your social media graphics should be updated, and the page should not be crowded.
Lack of HTTPS Protocol
Ensuring that your site is secure is not just for you but your patient’s privacy and security as well. You do not have to be selling anything online to keep your site safe.
It is even more important if patients are expected to make appointments through your website or any form of payment for services received.
If a padlock is not beside your information in the Google Chrome browser, then your website is unsecured and can be an impediment for prospective and current patients.
To ensure the privacy of your patients, utilizing telehealth software will meet all the health protocols especially if you also offer telemedicine services.
No Reviews or Case Studies
Testimonials are the main driving forces behind every business that offers goods and services.
People want to know about the experiences of others before them and that will boost their confidence to utilize your service.
Case studies are important too because it shows patients that you are keeping abreast of cases relating to the services that you provide.
Poor Fonts & Images
While people like to read great content, it is usually the images that attract most of them first. Your fonts can be loud or just not right for the story or image that you’re displaying.
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Visit Pinterest, and Instagram and that should be a tell-tale of how much people like anything that starts with a lovely image.
Additionally, the image should be a representation of the type of medical service that you offer. The pictures must be of high-quality resolution.
Utilize the employees at your facility and have some of your patients or employees volunteer for genuine photos instead of common stock images.
Unclear Messaging
It is a big turnoff for patients when they are trying to find a new doctor but it is unclear what the doctor really does.
A patient will not search for the phone number to call and ask when the website should clearly state what type of doctor you are, the services you provide, and the types of patients that you treat.
People like information being readily available and clear especially when they are leading busy lives.
other valuable tips from our business blog (new win):
Starting Your Own Medical Practice? Six Essentials You Need For Success
Slow Loading Site
Last but definitely not least is a slow website. If your page is taking more than 3-5 seconds to load, that makes for a bad customer experience.
Overall, getting a professional medical website design will eliminate the problems listed above and the myriad of other issues faced by medical providers on their websites.
Image Credit: by envato.com
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