How to Run a Successful Startup Business during COVID-19

How to Run a Successful Startup Business during COVID-19
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    With businesses all over the world closing down and shifting to online services as a result of the COVID-19 pandemic, keeping a startup afloat is going to be more difficult than ever.


There are some steps you can take, however, to help get your own business and others like you through it:

Move Business Online

Right now, shifting to online services is going to be the best way to keep your business running and bringing in revenue. Consider this an opportunity to expand your business practices and potentially reach a wider audience/market by adapting your company into a virtual platform.

Many service-based businesses will struggle to adapt to online functioning. Think about how you can turn your services into products and what else you can offer – be creative and find a new niche that you can fill.

Another benefit of developing a virtual front for your business is that it is one of many ways to diversify your income streams. This sets you up to remain operational and will be highly lucrative in future periods of financial struggle and economic crisis.

Share Tools and Resources

Many organizations have begun making their services and resources free to use during the pandemic, so take advantage of these tools while you can.

At the same time, consider doing the same, if you can, to contribute to this sharing culture which has been born out of such an uncertain and disruptive time.

Now more than ever, businesses are relying on digital services and online channels of communication and management, so if offering your services for free is simply not a feasible option, try to share what information, advice, and other free resources you find most useful to others.

Perfect your Copywriting and SEO Practices

With more business being conducted online, it is crucial to optimize your content. Implementing competitive copywriting and SEO writing for your advertisments, marketing materials, Google listing, or website is going to put you ahead of the curve. Brush up on the most effective copywriting skills and SEO writing techniques, or outsource through freelancer platforms like Upwork or Toptal.

Join Community Groups

This is another way that businesses are promoting collaboration and cultivating a sense of community and dependability is through discussing problems, solutions, and other ideas in community business groups. Research your local/regional virtual community hubs and get involved in the debates and brainstorming already taking place.

Attend Virtual Networking Events

Under normal circumstances, attending networking events is one of the best ways to cultivate an audience base and increase brand awareness for your startup. However, in our current situation, with social distancing and lockdowns being enforced across the world, instead seek virtual networking opportunities. More and more companies are moving their business online, so such events are increasingly available through virtual means.

Share Job Ads and Referrals

As Manuel Collinson, a content writer at Draftbeyond, says: “Small businesses and startups are going to be struggling right now more than usual, so companies supporting each other is vital.

For many, the coronavirus pandemic has left them jobless. Countless companies have been forced to make cuts and close down business, and more and more workers are finding themselves being made redundant.

To support these people and your community, share job ads, vacancies, and referrals to improve access to job opportunities. Share any information or expertise you can to support these individuals and strengthen your community in this difficult time.

other valuable tips from our business blog (new win):

Secure Your Clients

Juan Alford, a business blogger at Writinity, explains how to secure your existing clientele: “Focus on generating and rewarding brand loyalty, as well as channelling efforts into constant communication with your clients and customers about their needs and individual experiences with this pandemic.

The bottom line comes down to being flexible – adapting your business plan and practices to a new social and professional environment will require a lot of out-of-the-box thinking and re-allocation of resources, but try not to let your long-term goals fall by the wayside while you forge ahead through these uncertain times.

Michele J. Copley is a dedicated e-learning consultant at She has strong experience conducting gap analyses, developing learning objectives, and creating engaging training. In addition to her extensive consulting experience, Michele holds a Bachelor’s degree in Education and she is currently working towards becoming a Certified Training and Development Professional (CTDP).

Image Credit: successful startup business by Pixabay

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