Local SEO is essentially the practice of ranking online locally for a given term. For example, let’s say you’re an auto insurance agent in Chicago, Illinois and wish to rank on page one of Google for this local term. You would then commence a campaign to go after this term and optimize your site or blog for it. This optimization process is known in the marketing world as local SEO.
If you’re looking to get into this arena and just so happen to be an insurance agent or run an insurance agency locally, the tips below are for you.
1. Google Maps –
This is the official maps app for the iPhone that owners use when they’re looking for something nearby. If you’re listed correctly and listed period, the odds of being found by a consumer when he or she is out and about increases. It’s up to you to make sure you’re taking full advantage of what Google maps provides the end consumer by supplying the correct and complete information. Things like your full address, phone number, images of your business, any videos, coupons and so on. Providing this information is key in making sure that when someone searches for you or your type of business – you come up in local search.
2. On Page Site Optimization –
This is the practice of ensuring that your site has the proper set up from a technical standpoint. Things like your blog title, your blog post titles, your keywords, images and so on are all in sync. You can do this one of two ways, you can read up on what this is and how its done or you can outsource it and hire someone to do it for you. However this is an important step and one that shouldn’t be overlooked when it comes to your local search campaign.
3. SEO WordPress plugins –
If you’re using WordPress as your blogging platform, then some of the minor SEO tasks such as blog title and blog post title optimization can be done via the use of a plugin. Two of the most popular plugins in this field are “All in One SEO” and the “Yoast SEO” Plugin – both of which are free and provide quite a level playing field when it comes to on site search optimization. Google either one and learn the ins and outs of each, then decide which suits your needs best.
4. Content Marketing –
If you haven’t heard of content marketing yet, you will soon enough. Like now. Essentially this is the practice of using content to market your business on the web and it entails things like blogging, videos, images, audio, etc. Anything that can be consumed online and placed on your website to share can be considered content marketing. However as with all marketing, it has to have a purpose and a goal. If you want leads for your insurance business, then setting up content to reel leads in is what you need to do. And this could be in the form a blog post, a video, a slideshare presentation, a podcast, an infographic and so on. However in keeping with the local search theme of this article, you would want to add in specific location based content in the mix to attract those specifically searching for local content. Your city, zip or town name.
Local SEO is here to stay and is only going to get more sophisticated with time. It pays to stay on top of the trends so that your site and business stay on top of search – which will in turn net you leads, customers and sales. Try our tips above and get your business to the top.
Missy is an avid Google user who constantly reads about ways to reach the top of search to promote her universal life insurance quotes business website.