
Good news for consumers: according to Kelley Blue Book used car prices are trending up for small cars.
Finally, some good news for people who own a compact car: the value of their vehicle is increasing. That information comes from Kelley Blue Book (KBB) which issued their monthly market report for October earlier this week. KBB is one of the most respected providers of new and used car information for consumers and businesses alike; their monthly reports offer a good picture on how car prices are trending.
Fluctuating Used Car Values
The small car segment has been battered since last summer when gas prices began to drop. As prices at the pump dropped, compact car values fell accordingly. This wreaked havoc for consumers who were looking to turn in their aged subcompact and compact cars and learned that their values had plummeted over a short period of time.
“Several cars that might have been traded in were scrapped in the last few months through the ‘Cash for Clunkers’ program and new-car inventories are just as low, helping to drive used-vehicle values up,” said Alec Gutierrez, senior market analyst, Kelley Blue Book. “The compact market may have actually gotten too low this year due to irrational behavior and the overcorrection of the economy and gas prices.”
Cash For Clunkers
KBB noted that the recently concluded Cash Allowance Rebate System (CARS) or Cash For Clunkers program is still having an impact on car prices. New car sales surged dramatically in August thanks to federal intervention but fell almost as dramatically in September. However, with 700,000 fewer used cars on the market, overall price demand is rising.
“Many manufacturers increased production levels in August as it became clear that the ‘Cash for Clunkers’ program was moving metal and shrinking inventories,” said Gutierrez. “With that increased production call taking place in August, those new inventories should be hitting showrooms in the next 30 days; however, it remains to be seen if demand will be sufficient to support the increased levels of inventory coming into the market.”
Of concern to KBB is the current state of the economy as a high unemployment rate (9.8%) and sour overall conditions are conspiring to suppress consumer prices across the board. KBB believes it could be years, not months before the economy returns to anything like normal, however “normal” is to be defined.
Source: Kelley Blue Book
Consumer Values
Tags: car values, cash for clunkers, Kelley Blue Book, small cars

Small Car Buyer: Are You Really Satisfied With Your Purchase?
January 12th, 2009 by Matthew C. Keegan | 1 Comment | Filed in CommentaryWhen gas prices climbed last summer, consumers abandoned pickup trucks and sport/utility vehicles for smaller, lighter cars. Environmentalists and government policy makers applauded this move as it signaled that consumers were finally beginning to understand
that preserving the earth really matters as does reducing our dependency on foreign sources of oil.
But are customers truly satisfied with their small car purchases? According to Mintel, a supplier of consumer, product and media intelligence, particularly as relates to consumer trends, that answer is a resounding no.
“Our survey revealed a surprisingly high number of small car drivers who aren’t fully satisfied by their vehicles, suggesting that today’s small cars may not have the amenities people want. This is a key insight for Detroit manufacturers as they revisit business and development plans for 2009,” comments Mark Guarino, senior analyst at Mintel.
It isn’t so much that people don’t want to conserve, rather they aren’t particularly thrilled with how their cars are optioned. In Europe, small cars are typically loaded with all of the creature comforts including leather seating, while in the US most small cars offer few amenities even when option packages are selected.
Mintel’s survey revealed that just 51% of small car buyers are “extremely happy” with their purchase while the average satisfaction rate for all car buyers is closer to 80%.
“There is great potential for growth in the small car market,” states Mark Guarino. “Automakers just need to figure out how to best package and sell the benefits of small cars to consumers.” Indeed, Mintel’s survey revealed that 42% of the small car buyers had previously owned a small car, suggesting that demand for these sized vehicles will continue to grow.
“The transition from expensive, gas-hogging SUV to cheaper, fuel-efficient compact will feel like less of a sacrifice if the smaller car offers similar luxury features. Automakers need these innovative strategies to show consumers they are committed to change,” concluded Guarino.
Source: Mintel International
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Tags: autos, car purchase, cars, Mintel, small cars, survey