A Mintel study reveals vacationers are embracing the practical while eschewing the expensive.
Five star vacations are a thing of the past. At least that is the conclusion of a recent Mintel survey which revealed that vacationers this year are more likely to visit with family members and take road trips then they are to head off to the islands or visit some other exotic destination. As the Independence holiday weekend approaches, travelers are hitting the road instead of flying away, reversing a pattern that seemed to take hold when the economy was humming along.
Getting Away, Paying Less
Mintel’s survey revealed that people are still getting away, but they’re looking for ways to save money including staying with friends and family members while away from home, staying closer to home, taking shorter trips and relying upon cheaper forms of transportation. The latter category, transportation, means that many travelers believe driving the family car is their best mode to help them “get there” while cutting back on air travel.
“The recession is undoubtedly making more Americans shop aggressively for travel deals and cut corners,” states Chris Haack, senior analyst at Mintel. “As people try to save money, we see a rising trend towards simpler, more ‘homespun’ vacations. We’ve even seen an increase in zoo and local theme park attendance. People can justify shorter trips with fewer excesses, as long as they still have the opportunity to relax and have fun.”
Simple Stays Seem Important
Most vacationers have cited “rest and relaxation” as their chief reason for getting away. Mintel discovered that having a “high standard of accommodation and facilities” as not being a significant requirement as they travel, perhaps underscoring being satisfied with whatever arrangements they have while traveling as being a priority.
Perhaps the most interesting part of the Mintel survey was this particular revelation – 40% of those surveyed didn’t travel domestically, citing financial reasons for staying put.
Source: Mintel International
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Tags: airfare, flights, hotel stay, Independence Day, Mintel, travel, vacations
As with anything, there are draw backs with using a debit card. Some minor, some major. Let’s take a look at what you need to know about using a debit card, particularly if you plan on shifting your purchasing behavior over from credit cards.
Small Car Buyer: Are You Really Satisfied With Your Purchase?
January 12th, 2009 by Matthew C. Keegan | 1 Comment | Filed in CommentaryWhen gas prices climbed last summer, consumers abandoned pickup trucks and sport/utility vehicles for smaller, lighter cars. Environmentalists and government policy makers applauded this move as it signaled that consumers were finally beginning to understand
that preserving the earth really matters as does reducing our dependency on foreign sources of oil.
But are customers truly satisfied with their small car purchases? According to Mintel, a supplier of consumer, product and media intelligence, particularly as relates to consumer trends, that answer is a resounding no.
“Our survey revealed a surprisingly high number of small car drivers who aren’t fully satisfied by their vehicles, suggesting that today’s small cars may not have the amenities people want. This is a key insight for Detroit manufacturers as they revisit business and development plans for 2009,” comments Mark Guarino, senior analyst at Mintel.
It isn’t so much that people don’t want to conserve, rather they aren’t particularly thrilled with how their cars are optioned. In Europe, small cars are typically loaded with all of the creature comforts including leather seating, while in the US most small cars offer few amenities even when option packages are selected.
Mintel’s survey revealed that just 51% of small car buyers are “extremely happy” with their purchase while the average satisfaction rate for all car buyers is closer to 80%.
“There is great potential for growth in the small car market,” states Mark Guarino. “Automakers just need to figure out how to best package and sell the benefits of small cars to consumers.” Indeed, Mintel’s survey revealed that 42% of the small car buyers had previously owned a small car, suggesting that demand for these sized vehicles will continue to grow.
“The transition from expensive, gas-hogging SUV to cheaper, fuel-efficient compact will feel like less of a sacrifice if the smaller car offers similar luxury features. Automakers need these innovative strategies to show consumers they are committed to change,” concluded Guarino.
Source: Mintel International
Adv. – Visit the nBuy Food Court for discounts on food and online grocery shopping (meats, fish, seafood, fruits, gift baskets, beverages, desserts, more). The holiday season is here — shop today and save!
Tags: autos, car purchase, cars, Mintel, small cars, survey